You can also visit my LinkedIn page.

MARCELLA PURNAMA

The other day, my Dad asked my sister about her job. She said she worked at a start-up bridal inventory that lists wedding vendors. Dad didn’t understand what she meant. So I said, ‘It’s like a real estate company who has listings of various houses and apartments to sell. Her workplace connects photographers and hotel ballrooms to engaged couples.’ He understood.

As a blogger with over 15k visits monthly, I believe that stories and analogies are effective communication tools to connect with people. Throughout my career, I have used storytelling to share certain ideas to both the public and potential business partners and/or clients, resulting in increase of readership and partnerships with different companies. Coming from a multicultural background also endorses my storytelling capacity to embrace people from various backgrounds.

I’m a writer and editor who is passionate about the book publishing industry. Apart from having the technical skills associated with publishing (copyediting, structural editing, social media and more), my area of specialty includes engagement between authors, publishers and readers in Young Adult Literature – a topic where I have written a minor thesis on. My research shows that readers’ emotional engagement on social media is linked towards the books’ success.

As I’ll be graduating from Master of Publishing and Communications at the University of Melbourne in July 2016, I’m currently looking for opportunity to work in the publishing industry (editorial or marketing department). Apart from skills in publishing area, I’m also experienced in journalism, marketing communications and videography.

You can contact me at marcella.purnama@gmail.com.

PROFESSIONAL SKILLS

  • Blogging
  • Content Writing
  • Copyediting
  • Copywriting
  • Journalism
  • Marketing Communications
  • Social Media
  • Structural Editing
  • Video Shooting and Editing
  • Adobe InDesign
  • Adobe Photoshop
  • Adobe Premiere
  • MailChimp
  • Microsoft Office
  • WordPress

EDUCATION

Master of Publishing and Communications
University of Melbourne (www.unimelb.edu.au)  •  Melbourne, Australia

July 2014 – July 2016  •  After working for one year and a half, I decided to further my studies in Publishing and Communications. I am currently working on a thesis that focuses on the online engagement between publishers, authors and readers, and how this affects the success of books in Young Adult Literature.

Bachelor of Arts (Psychology and Media and Communication)
University of Melbourne (www.unimelb.edu.au)  •  Melbourne, Australia

March 2010 – December 2012  •  During my studies, I consistently achieved Second Class Honours (H2A) average. Psychology has taught me invaluable lessons in both undertaking and understanding research and data, as well as developed my analytical skills. It has given me a competitive edge in my journalism and marketing communications career, as I am able to interpret data according to context and translate them into stories that laypeople would understand. My studies on Media and Communication, on the other hand, have equipped me with practical skills to write for a range of publications according to their target audience.

EXPERIENCE

Videographer
University of Melbourne (www.unimelb.edu.au)  •  Melbourne, Australia

August 2014 – present  •  One week after my commencement in Master’s degree, I join the Research Platforms Department as the videographer. My position is to manage its YouTube channel, which include directing and editing video interviews with academic researchers. I was also part of the team that held Research Bazaar Conference 2015 and 3D Printing Showcase 2015, where I shot, edited and created highlight and interview videos.

Australian Regional Editor/Chief Editor
Indonesia Mengglobal (www.indonesiamengglobal.com)  •  Jakarta, Indonesia

April 2013 – January 2015  •  Indonesia Mengglobal is a website that provides information for Indonesians who want to study overseas. I first joined Indonesia Mengglobal as an Australian Regional Editor, and then stepped up to become the Chief Editor in 2014. As an editor, my responsibilities include:

  • Searching, editing and writing articles – introducing Australian education system to potential students
  • Publishing three stories monthly about tips and information for studying abroad
  • Managing three other regional editors
  • Creating SEO (Search Engine Optimisation) and content guidelines for editors
  • Monitoring the site’s day-to-day operation

Knowledge and Content Manager
blueVisions Management (www.bluevisions.com.au)  •  Jakarta, Indonesia

August 2013 – July 2014  •  blueVisions Management is an international consultancy with a headquarter in Sydney, Australia. Upon its expansion to Southeast Asia, I became a part of the Marketing Communications team to produce quality content for our clients and readers.

  • In charge of the blog – updating news, events and articles
  • Collaborating with a team of social media manager, graphic designer and SEO specialist to create posts about business and management
  • Being involved in copywriting assignments – writing and editing brochures, pamphlets, e-newsletters and taglines
  • Translating articles, brochures and documents from English to Indonesian and vice versa

Content Writer/Marketing Communications Executive
YCAB Foundation (www.ycabfoundation.org)  •  Jakarta, Indonesia

February 2013 – August 2013  •  Ranked #74 of top 100 NGOs in the world by the Global Journal, YCAB Foundation is a nonprofit organisation that focuses on youth development.

  • Managing YCAB Foundation’s website, blog and e-newsletter – writing press releases, news updates and profile stories
  • In charge of YCAB Foundation’s social media (Facebook and Twitter)
  • Being involved in various copywriting assignments, including  YCAB Foundation’s 2012 Annual Report, Organisation Profile and Social Investment Booklet, among others
  • Handling volunteering and charity events with partners, as well as Corporate Social Responsibility (CSR) projects with clients

OTHERS

Journalist/Columnist
Meld Magazine (www.meldmagazine.com.au)  •  Melbourne, Australia

October 2010 – January 2013  •  Meld Magazine is a Melbourne’s international students news website. During my time here, I gained extensive writing skills in various genres. I also rapidly developed my interviewing skills by covering events and writing profile stories.

  • Writing news, feature, lifestyle, entertainment and opinion pieces
  • Contributing in content selection – pitching ideas during biweekly editorial meetings
  • Working closely with editors, photographers and videographers on assignments, and consistently completing writing pieces ahead of deadline

By the end of my placement, I have written five of Meld’s top 20 viewed articles (from October 2010 to September 2012). I also wrote the 2011 Top Opinion Piece, 2012 Top Opinion Piece and 2013 Top Lifestyle Piece.

Blogger
Farrago (www.union.unimelb.edu.au/farrago)  •  Melbourne, Australia

January 2012 – July 2012  •  Farrago is the University of Melbourne student magazine. I joined as a blogger to voice out issues regarding international students in the university. I wrote four articles about issues concerning international students

Student Research Intern*
Royal Children’s Hospital (www.rch.org.au/ccch)  •  Melbourne, Australia

March 2012 – June 2012  •  As a final year undergraduate student in the University of Melbourne, I was eligible to secure this internship with the CCCH (Centre for Community Child Health) department at the Royal Children’s Hospital. I was involved in a study that looked at post-maternal depression – assessing research questionnaires, organising mailing surveys and observing clinical interactions of medical professionals in various paediatrics rotations.

*Recommendation letter can be accessed through this link.